The seventh annual Texas M A S conference returned to its roots at the Four Seasons
Resort and Spa Here's
a look at how this groundbreaking group got its start and the impact that it's had
on the Texas wine industry. A good meal and good wine is one of life's simple
pleasures but a great new rate wine that takes
a little know how the Texas so many ways conference now in its seventh year was
created to help hospitality professionals take their skills to the next level this
is the only event of its kind in the country drew Hendricks is one of the
co-founders of take the serious conference or tech center as its now I know it
started back I'm buying two good ideas and you want to do a competition James had
a great idea for
a little wine and spirits we didn't kind of like Aspen Food and Wine was but they
both had
a particular audience in mind invite beverage professionals more than general
public really geared towards beverage professionals the goal was to elevate the
level of excellence in the wind industry by providing education and support to
those professionals the whole group with that and I agree with him so we kind of
combined that idea into what is today Texas we run a Texas best only
a competition during
a conference behind the scenes and then we have two days of seminars expanded
actually this this year two or three days or so much.
Since its inception the conference has had
a measurable impact on the state wine industry we've seen
a very large lift in the wine business here in Texas and quality and quantity of
education and also quality of salt and we had four Masters always at the first one
there was only one masters only in the state of Texas but now there are six wine
professionals who have achieved the status of master so me so we've we've added
almost
a new masters only here the conference continues to raise the bar this year they
added a media and technology day we did social media bootcamp in the morning
a blogging some are in the afternoon and then we did
a traditional media panel over in the later afternoon. And that was really to give
some ways or anybody in the end astray an idea of how to use these tools more
effectively but along with making the most of the new they continue to honor the
traditions that surround making understanding and celebrating line all of the beat
the. Was now set. Well we want to show them
different wines from around the world and we want to show them what we think are
cutting edge wines Well maybe classics that they may not consider all the time
that's the takeaway message from the conference and it's making the difference in
what's being served in restaurants and homes around the state branch out and try
something different you might find a new and interesting great variety or
a new and interesting place in the world or style of wine that you did not know
existed and if you don't if you don't branch out and try you just never have the
opportunity to do that and possibly discover something that's going to enrich your
life even more this is Kathy Whiteman reporting to learn more about the tech som
visit the website X S O dot com.